Jerry D'Ascoli

Elevator Pitch

I feel communication is about 3 things: Creativity, Strategy, and Execution—regardless if it’s national brand rollouts or trade show slide decks. Every project's important. To be truly effective it's essential to be equal parts Leader, Partner, Teacher.
LEADER
Be decisive but remember that you can ruin an idea as easily as you can give it life. Create communications for your audience, not for the client or yourself. It’s always about the work, stay curious.
PARTNER
Work very hard to engender relationships. We and the client have a common goal: to market their product as effectively as possible. They know how to make it, we know how to sell it. Combining our respective knowledge creates a mutually trusting and productive partnership.
TEACHER
Be generous with Time, Ideas, and Experience. Bring out the junior creatives’ greatness. Reward effort and watch confidence and commitment grow.
Collectively, these reap tremendous dividends for the Creative Department, Agency, and Clients.

Jerry DʼAscoli, Creative Catalyst • Artist, Dachshund Whisperer

Cross-platform for big Pharma, little Pharma, eyewear, patient care, electronics, Hollywood, trains, planes and automobiles. And a peculiar influence over dachshunds...

Something About me

My management style started at the dinner table before my feet even touched the floor. At a table set for 8, I learned to hear everyone (often at the same time). And being from a big family also meant having to be tough and hold your ground.
Working on both coasts and drawing insights from their cultures, my management approach is both empathetic and rigorous. I'm a tenacious defender of both the creative and the strategy. And if you're on my team, I know what you do because I've done it myself. So hard work never goes unnoticed or unrewarded. I'm not too proud to embrace the cliché of "work hard, play hard".

My philosophy

As a surfer, I approach work and life as you would a wave: spotting the opportunity, selecting the best approach, and channeling your energy into a powerful and impassioned ride. Knowing how and when to adapt to ever-changing conditions is key to this. I love what I do and try to instill that into my coworkers. When people work hard, get results, and get recognized, it's the difference between a routine day and an epic one.

Client Presentations

New Biz Pitches

Slices of Pizza

Dachshunds Whispered

Work

Experience

I’ve been fortunate to work on both coasts for agencies both large and small. Incorporating the best of my managers and colleagues has helped form my ideology and work ethic.

- Concepting
- Shepherding
- Evaluating
- Designing
Creative

Much more than just “The Big Idea”, it’s constant collaboration, curiosity, and objectivity. Evolving and shepherding ideas from start to finish.
- Planning
- Briefs
- Research
Strategy

Without it, even the greatest ideas are hobbled. An effective communication must have a solid foundation, direction and focus.
- Liaison
- for Agency
- to Client
Ambassador

Being the voice and character of the agency is not to be taken lightly. The ability to liaise with the client is an art unto itself.
- Teams
- Budgets
- Freelancers
Manage

Being prepared, budget conscious, and fair but firm with your teams, maintains a healthy culture and a productive work environment.
- Build Solid
- Client
- Relationships
Partner

Nurturing client relationships through communication and results facilitates mutual respect, true collaboration, and organic business growth.
- Inspire
- Teams &
- Individuals
Mentor

Time spent counseling and supporting young creatives pays dividends to the creative, agency, and its clients that far outweigh the effort.

Skills

Concepts

New Biz

Broadcast/Video

Digital

Print

Adobe CC

Resume

I've worked in highly creative shops, on accounts spanning from Consumer to Pharma, and won awards for my agencies and clients. I pride myself on making the complex simple and creating communications that don't just sell but forge brand evangelists.

Eversana Engage | Group Art Supervisor - 2021-2022

Gene Therapy
Pharma—Consumer & Professional
Managed Markets

Management, mentoring, and creative on digital, apps, video, print, and convention tactics for Novartis, Horizon, and new business.

FCB Health, PRC | Creative Consultant - 2021

Pharma—Consumer & Professional

Management and creative on digital, apps, print, presentations, and product launches.
Both planned and at the 11th hour.

Harrison and Star | Group Art Supervisor - 2018-2020

Health & Wellness
Pharma—Consumer & Professional
Medical Devices
Product Launches

Oversee creative teams and freelancers, develop concepts and communications across all mediums for client partners, creative briefs, strategy, presentations, mentor, collaboration, product launches, budgets, and deadlines.

Havas, McCann–MRM | Creative Consultant - 2017-2018

Health & Wellness
Pharma—Consumer & Professional
Managed Markets
Medical Devices

Creative concepts, communications, and product launches across all mediums for a variety of agencies and clients.
Both organized and at the 11th hour.

Concentric Health Experiences | Creative Supervisor, Art - 2014-2016

Health & Wellness
Pharma—Consumer & Professional
Managed Markets

Created consumer and professional concepts and communications across all mediums that helped breathe life back into a stagnant category, as well as re-energizing the client's Managed Market efforts. Client presentations, internal collaboration, ensuring budgets and deadlines are met.